Problem Gambling Awareness Month

Writing // Design // Social Media

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Problem Gambling Awareness Month

Problem Gambling affects people of all demographics. Regardless of age, ethnicity or background, it can cause irreparable harm. Because the at-risk population is so vast, and so hidden, raising awareness requires an equally diverse media approach to reach everyone.

Problem Gambling Awareness Month consisted of traditional media and outreach tools, including: articles in local newspapers, speaking at public events, holding fundraisers, press releases, a Governor's Proclamation and even testifying before the State Legislature. In 2015, I added in a modern tool as well: Twitter Chats. By partnering with major mental health influencer GoodThearpy.org, the Evergreen Council on Problem Gambling was able to reach a much larger audience than ever before. I won a National Media Award for this campaign.

Blog Post

By going beyond the traditional newspaper and print articles and into the digital realm, the reach was immense.

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Twitter Analytics

The analytics from the Evergreen Council's Twitter account show how successful the partnership was with GoodTherapy.org.

During my time working with Kristin in her role as the Chair of the National Problem Gambling Communications Committee I found Kristin to be thorough, analytical and creative. She was able to manage a large group of people working in many different roles to effectively communicate and disseminate our mission through social media campaigns, web-based design and print materials. It was a wonderful experience and I’d look forward to working with her in the future.
— Krystle Kelly, Director of Development and Communications at Massachusetts Council on Compulsive Gambling