Copywriting // Design // Digital Marketing
Financial technology is a marketing challenge: consumers are largely wary of new places to put their money, but are frustrated with banks' lack of innovation and simple, modern products. Autobooks brings together the best of both - security and novelty - into a complete brand, appealing to credit unions, banks, small businesses and startups.
Half of Autobooks is appealing to business clients. The B2B side must show expertise and professionalism when dealing with banks; and compassion and friendliness when speaking to credit unions. LinkedIn ads allow targeting with high conversions.
Email campaigns are the primary outreach method for a bank or credit union's customers. Social media advertising is used as well, primarily on Facebook. The emails have to be informative, novel and above all else, trustworthy.